Building on my background in subscription and membership businesses, I launched Customer-ization to advise brands, entrepreneurs, companies and other organisations on their customer engagement strategies, for promoting and accelerating growth and strengthening resilience when fresh or additional challenges emerge.
My own direct experience of community-led growth businesses spans media, entertainment and professional services.
In media, I was tasked with deepening the engagement of readers and subscribers of two major magazine titles within the Haymarket portfolio and I accelerated digital subscriber engagement substantially at The Telegraph. At eMusic.com I launched and grew a community of over fifty thousand avid music fans. In professional services I helped Women on Boards become by far the biggest community player in its sector, doubling the size of membership of currently serving and aspiring non-executives to over forty thousand.
The Customer-ization team comprises highly-experienced community experts based in the UK, US, and Continental Europe. Most are experts is specific areas of community programmes, like design, implementation, monitoring and management. Together, we offer a seamless range of services with community strategy at its heart, from an independent review of your existing community offering to designing an optimal community strategy from scratch. In all cases, the aim is to ensure that your community approach generates an optimal return on investment as well as hitting any broader targets you set.
We can advise on the best deployment of your internal resources or, if you wish, source effective community professionals externally to support your community strategy implementation.