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  • Writer's pictureMadeleine Milne

Are you on board with Customerization?

As Mr D sang, the times they are a’changing. Customers no longer want brands or services to tell them what they should be thinking and buying. They have their own opinions, and want to have a voice in your journey and be part of your narrative. And this can’t be addressed with superficial window dressing - it’s a genuinely fundamental shift. Companies need to put customers at the heart of their whole approach, to nurture these vital relationships by embracing the new and evolving needs of their valued consumers. In short, it’s time to customerize your company’s thinking.

What do we mean by customerize or the process of customerization? Well, according to Google, the definition is that the producer and the consumer are both involved in the production of the final product. Hats off - we couldn’t have put it better ourselves.

So we named our company Customer-ization because customerizing is at the core of all we do, stemming from our conviction that involving customers in an authentic and meaningful way is the key to long-term success. We help companies engage with their customers in a more substantial and profound way, whether by designing and developing community offerings, structuring ambassador / advocacy programmes, or implementing customer advisory boards.

Customerization isn’t a "nice to have” anymore - it’s essential, and fast becoming one of the most powerful tools for businesses to grow, thrive and ultimately succeed.

So are you ready to customerize? Contact us to find out more.


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