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CUSTOMER ENGAGEMENT
IS CHANGING

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we are living in different times

2000s

ONLINE ADVERTISING ONE TO MANY

2010s

PERSONALISATION AND CONTENT CREATION. RISE AND RISE OF SOCIAL MEDIA

2020s

COMMUNITY ENGAGEMENT - MANY TO MANY. AUTHENTIC RELATIONSHIP BUILDING

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consumer behaviour is changing

2000s

PURCHASE AND GO.

LIMITED CHOICE

2010s

ADVERTISING-LED DECISION-MAKING. 

BIGGEST AND LOUDEST GETS TRACTION

2020s

VALUES/ PURPOSE-DRIVEN DECISION MAKING. PEER INFLUENCE WINS OUT

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the benefits of community

Time are changing. Brands are having to spend more and work harder to achieve the same results as consumer behaviour changes and competition grows.

 

Brands that are winning are those that empower their customers, harness their enthusiasm and advocacy, seek and respect their opinions, and make them feel genuinely part of the narrative. By creating thriving customer communities they are transforming their business outcomes.

 

Customer-ization designs community-led strategies so you can develop meaningful and authentic relationships directly with your own customers. This in turn garners trust and results in significant and sustainable growth. 

WHY COMMUNITY?

We have often witnessed the transformational effect that offering a sense of belonging can have on organisations, both internally and externally. In uncertain and challenging times, the power of interpersonal relationships will prove ever more important.

 

Businesses can supercharge their outcomes by embracing this growing need – achieving clear and measurable results, while enhancing the lives of their customers, members or supporters. We call this customerization. Are you on board? Find out more here.

Read more about how we can help you achieve your business goals. 

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build

For ventures that wish to develop a community element to their current or future offering. 

review

For organisations that have an existing community element but require a healthcheck.

engage

For businesses that want to have that competitive edge by developing a Customer Advisory Board.

thrive

For companies that want to harness their customers' enthusiasm with the development of an Ambassador  Programme. 

brand COMMUNITY DEVELOPMENT -
customerization - customer engagement

customer-ization.com | info@customer-ization.com

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