Leaky buckets - Why subscription offerings need to rethink their engagement strategies. Fast.
What’s not to like about a subscription business? Your customers pay you a recurring fee in advance for a service or product. Nice. And...
top of page
CUSTOMER ENGAGEMENT
IS CHANGING
we are living in different times
2000s
ONLINE ADVERTISING ONE TO MANY
2010s
PERSONALISATION AND CONTENT CREATION. RISE AND RISE OF SOCIAL MEDIA
2020s
COMMUNITY ENGAGEMENT - MANY TO MANY. AUTHENTIC RELATIONSHIP BUILDING
consumer behaviour is changing
2000s
PURCHASE AND GO.
LIMITED CHOICE
2010s
ADVERTISING-LED DECISION-MAKING.
BIGGEST AND LOUDEST GETS TRACTION
2020s
VALUES/ PURPOSE-DRIVEN DECISION MAKING. PEER INFLUENCE WINS OUT
the benefits of community
Time are changing. Brands are having to spend more and work harder to achieve the same results as consumer behaviour changes and competition grows.
Brands that are winning are those that empower their customers, harness their enthusiasm and advocacy, seek and respect their opinions, and make them feel genuinely part of the narrative. By creating thriving customer communities they are transforming their business outcomes.
Customer-ization designs community-led strategies so you can develop meaningful and authentic relationships directly with your own customers. This in turn garners trust and results in significant and sustainable growth.
WHY COMMUNITY?
We have often witnessed the transformational effect that offering a sense of belonging can have on organisations, both internally and externally. In uncertain and challenging times, the power of interpersonal relationships will prove ever more important.
Businesses can supercharge their outcomes by embracing this growing need – achieving clear and measurable results, while enhancing the lives of their customers, members or supporters. We call this customerization. Are you on board? Find out more here.
Read more about how we can help you achieve your business goals.
build
For ventures that wish to develop a community element to their current or future offering.
review
For organisations that have an existing community element but require a healthcheck.
engage
For businesses that want to have that competitive edge by developing a Customer Advisory Board.
thrive
For companies that want to harness their customers' enthusiasm with the development of an Ambassador Programme.
brand COMMUNITY DEVELOPMENT -
customerization - customer engagement
customer-ization.com | info@customer-ization.com
As seen on:
bottom of page