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that works.

scale your business organically by empowering your customers. 

We craft customer-focused growth strategies so your customers become your biggest cheerleaders. 

We've delivered triple digit growth, reduced churn and increased NPS scores by double digits.

So don’t burn any more money on low performing ads – let us help you build authentic, direct, dynamic relationships with your customers so you achieve your acquisition and retention goals.

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Times are changing. Brands are having to spend more and work harder to achieve the same results as consumer behaviour changes and competition grows.
Brands that are winning are those that empower their customers, harness their enthusiasm and advocacy, seek and respect their opinions, and make them feel genuinely part of the narrative. 

who we are

Think of us as your organic growth team. Your customer engagement experts. We are here to help you engage your customers effectively and authentically so you can generate a step change in your business outcomes.

what we do

Design and create customer engagement strategies that give you triple digit growth, retention and NPS scores.

why we do it

Traditional marketing tactics are not working. It's getting more expensive and difficult to get your message to the people you want to reach. It’s time to change. It’s time to get back to offering a human experience – a sense of connection and involvement so you can cut through the noise and achieve significant and sustainable success.



Book a call with us 

30 min call to see if we are the right fit for each other. We only accept clients who we know we can deliver results for. 

Start your 30 Day Customer Community Building Sprint

Define your Customer Community Strategy with our 30-day sprint (for a fixed fee)

Leave us to it

We do the heavy lifting – the market research, the competitor analysis, the stakeholder  research, the mapping and frameworks.

We’ll share everything happening along the way, in plain English (no fluff).Your investment is fully secured by our 100% money back guarantee. If you’re not satisfied after your 30 Day Sprint for whatever reason - just let us know and we’ll refund you. No questions asked.

Get your Customised Customer Community Growth Strategy

At the end of the 30 days you will receive a tailor-made customer community building roadmap.

We tell you what to do, why you should do it and what results you should expect

Decide what you want to do next

You then choose what you want to do next.

You can either execute the roadmap yourself - you’ll have everything you need after the 30 Day Sprint. Or you can continue working with us, skip the hassle and focus on what matters most to you: your business.


We develop next-gen customer engagement strategies that work for your business but also your customers, it’s that simple.





The producer and consumer are both involved in the production of the final product. It could include some form of customization or personalization but the focus is on guiding the consumer to have the best outcome based on their goals.

what people say

"Madeline is an absolute guru in community management. She understood our community and objectives better than we did, giving us deep insight and proposed changes at the speed of light. If you’re grappling with the challenges and opportunities that community management throws up then make sure you have Madeline on speed dial. She’s that good." Sherilyn Shackell, Founder & Global CEO, The Marketing Academy

"Her strategic and creative thinking, shrewd judgement, and expertise in attracting and engaging with members on a fully scaleable basis completely transformed our business." Fiona Hathorn, CEO Women on Boards

"Madeleine clearly knows her stuff about community and breaks down in simple, easy to follow steps how to think about starting to develop your own. "

"Her intelligence, eye for detail and commercial savvy were invaluable assets. I can't recommend Madeleine highly enough."

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