Madeleine Milne
C.A.R.D.S. – Five Business Benefits of following a Community-Led strategy
There are many business benefits of having a community-led strategy, but here are some aces. C – Contribution. Your community can share...
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Madeleine Milne
- Jun 10, 2022
- 3 min
How do you know if community is right for your company?
Three key things to consider before you dive in So, you’ve understood the benefits of developing a community strategy for your brand and...
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Madeleine Milne
- May 27, 2022
- 3 min
How did a B2B enterprise software platform build a community everyone wants to be part of?
We all know Salesforce, right? It’s that SaaS CRM product that helps you drive sales more effectively. If you don’t use it yourself,...
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Madeleine Milne
- May 18, 2022
- 2 min
Lurkers: Silent but lively
Organisations often fret about how many “lurkers” reside in their online community. This means people who are signed up but do not...
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Madeleine Milne
- May 9, 2022
- 3 min
Seven reasons why community is going to sharpen your competitive edge in 2022 and beyond
With a background in membership and subscription businesses, I love communities. They’re the nearest thing I’ve ever seen to a silver...
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