Madeleine Milne
Customization.substack.com
So we don't have multiple blog postings on multiple platforms, we have decided to distribute our blog content on our Substack newsletter...
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Madeleine Milne
- Feb 15
- 2 min
When Less is More
Many paid-for communities fall into the trap of assuming that more = better. People are shelling out, so surely they want loads of...
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Madeleine Milne
- Jan 25
- 1 min
There we have it - the secret to happiness?
Human connection apparently We were interested to see David Finkelstein’s article in today’s Times reporting on the findings of an...
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Madeleine Milne
- Jan 13
- 3 min
Leaky buckets - Why subscription offerings need to rethink their engagement strategies. Fast.
What’s not to like about a subscription business? Your customers pay you a recurring fee in advance for a service or product. Nice. And...
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Madeleine Milne
- Jan 6
- 3 min
Community - Predictions for 2023
Is community the social media of the 2020s? Is 2023 the tipping point? No longer the niche warm and fuzzy, slightly worthy-sounding...
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madeleine81
- Dec 13, 2022
- 3 min
2022 it’s (almost) a wrap
Reflections on the rise and rise of community. Before we turn our attention to 2023, we wanted to take a moment to reflect on some of the...
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Madeleine Milne
- Dec 8, 2022
- 2 min
Microsoft now also recognising the power of community
Last night Microsoft announced the launch of their community offering which is available on both free and paid Teams accounts. It's only...
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Madeleine Milne
- Dec 6, 2022
- 3 min
Bringing Community Home
How building an in-house community can drive business growth Over the past weeks we have been focusing on customer communities – how to...
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Madeleine Milne
- Nov 25, 2022
- 3 min
Tis the Season.....
The holiday season is almost upon us. Which means that any business with a community, network or membership base might see engagement...
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Madeleine Milne
- Nov 15, 2022
- 5 min
Notion - Move Fast and (Don’t) Break Things
This week’s focus is on the project management collaboration tool Notion. Our original intention was to focus primarily on their...
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Madeleine Milne
- Nov 7, 2022
- 3 min
Why now may be exactly the time to develop your community-led strategy
We get it. We know that times are tough and may be about to get a lot tougher. There’s much talk of hiring freezes, layoffs and budget...
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Madeleine Milne
- Oct 30, 2022
- 3 min
The rise of Community-led Growth – the next phase of customer engagement
When the www first made an appearance, brands quickly embraced the opportunity to extend their presence across a wider geographical...
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Madeleine Milne
- Oct 8, 2022
- 1 min
Is a Paid-for Community Right for your Business?
In this post for Commsor we explore the pros and cons of developing a paid-for community. As well as considering why your business might...
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Madeleine Milne
- Oct 6, 2022
- 1 min
Even Google is wising up to the power of human discussion
Announced last week, Google will be including discussion and forum posts on certain topics in their search results - big news for any...
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Madeleine Milne
- Sep 16, 2022
- 2 min
Adobe and Figma - a case of whack a mole or inspired thinking?
Yesterday, it was announced that Adobe is to acquire Figma for $20bn – not bad for the start-up design platform that came on the scene in...
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Madeleine Milne
- Sep 8, 2022
- 1 min
Are you on board with Customerization?
As Mr D sang, the times they are a’changing. Customers no longer want brands or services to tell them what they should be thinking and...
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Madeleine Milne
- Aug 30, 2022
- 2 min
The Power of Ambassadors
Harnessing the power of your most committed customers through an ambassador programme can provide many business benefits. Here are five....
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Madeleine Milne
- Aug 25, 2022
- 3 min
The 5 Ws of CABs
Gone are the days where we believed we all had an inner Steve Jobs and could predict what our customers wanted or needed. Not only is it...
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Madeleine Milne
- Jul 7, 2022
- 1 min
What’s in a name?
We thought long and hard about whether we had the right company name. Should we leave it as it was or aim for something more...
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Madeleine Milne
- Jun 30, 2022
- 2 min
The Rise of the Transceivers
If 2010s was the decade of social media, are the 2020s the decade of community? Before 2010, not many of us were on social media and...
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